So, I've just started this online site, and I'm wondering about the balance of price vs. shipping cost. Is it more valuable to set up free shipping and increase the product costs to absorb the shipping - or is it better to separate the two and have a lower price, but then have shipping costs on the back end?
I've read both ways, that you should include the cost of shipping in the product price, so that you can give "free" shipping...or you should separate the two so that your first glance price seems lower.
Help? Advice?