If anyone has been sizing this market over the last few years they should have come to the conclusion that Brazil is going through an enormous ecommerce transformation thats similar to what was seen in the US and elsewhere some time ago. WHY? What Brazil has been going through over the last few years is an enormous demographic shift thats created and brought a consumption hungry middle class online. Next Friday here in Brazil will be "Black Friday". Like many other adaptations that have been cloned from the US this one seems to be catching on quickly and according to the various media outlets in Brazil will be watched closely to see if the double digit growth continues. If anyone at Shopify has ambitions to continue to grow its presence in a market that has tremendous online potential you need to move quickly as this window of opportunity like everything else in life is finite. Integrate the local payment processing players into your solution quickly, this will put you in a leadership position and open the market further. Hopefully someone is paying attention.
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